Anthony Bushen-Garvie

Commercial growth and marketing leader. Financial services.

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Available for opportunities
£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio
About
Portrait of Anthony Bushen-Garvie

About me.

I lead commercial growth and marketing in regulated, complex businesses. Ten years across financial services, technology and energy, from boardroom strategy to hands-on campaign delivery. 

Most recently I ran digital growth at PIB Group, a Carlyle and Apax-backed FCA-regulated insurance business with over 4,000 employees and £2bn in gross written premium. Before that I was Chief Marketing Officer of Solar Fast, where I scaled revenue from £7m to £26m and built the brand of a business later acquired by Wickes plc.

I treat marketing as a capital allocation decision. Every line of spend answers to the same scrutiny as any other deployment of capital: clear return expectations, honest downside modelling, and alignment between marketing, sales and finance.

Anthony to most, though I also go by Tyrese. I grew up in Warwickshire and now work across the UK and the United States. Outside work I follow geopolitics and current affairs closely, and travel often to see family on the East Coast. I'm married to my beautiful wife, Kodie-Leah.

Selected work

The record, in numbers.

£7m → £26m

Revenue scaled in twelve months

Built the acquisition engine that took Solar Fast from regional installer to Financial Times-ranked scale-up.

Solar Fast

−20%

Marketing spend cut year on year

Lead volume and team output rose at the same time. Efficiency without contraction.

BDR Group

7 brands

Multi-brand portfolio led through M&A

Post-acquisition brand integration across safety technology, security, IT and facilities.

Cayson Global

£2bn GWP

Digital growth inside an FCA-regulated group

Multiple business units, delivered within compliance sign-off and financial promotions rules.

PIB Group

Organic lead generation doubled

A ground-up website rebuild, alongside partnership campaigns with IBM.

BDR Group

#1 organic

Launched solarfast.co.uk

Top organic position within six months, at £3.55 cost per acquisition.

Solar Fast

NPS lift

Brand reputation through COVID-19

Targeted crisis communications, securing national BBC News coverage.

BDR Group

Drag to explore

Experience

Ten years, many accomplishments.

Credentials & Education
  • Columbia University logo

    Economics of Money and Banking

    Columbia University

    Issued Jan 2026 · ID L3WTTHJ5DOKB

  • CIM — The Chartered Institute of Marketing logo

    ACIM

    CIM — The Chartered Institute of Marketing

    Issued Nov 2024 · ID 40043231

  • Liberty Mutual Insurance logo

    Foundations of Insurance

    Liberty Mutual Insurance

    Issued Jan 2026 · ID TQD1T29TQ2CT

  • Financial Communications Society logo

    Member

    Financial Communications Society

    Financial services marketing community

  • Black Professionals Network logo

    Member

    Black Professionals Network

    Professional network and mentoring community

On marketing

Marketing is a capital allocation function.

Anthony Bushen-Garvie speaking on marketing

The full record.

Download CV

PDF · approx. 0.9 MB

Contact

Let's talk.